A long, long time ago
Product design. Packaging. Naming. Testing. Repeat.
We had one goal: to offer the highest quality products - starting with luxe mattresses and bedding - featuring innovative technology and unbelievable comfort at decidedly un-luxe prices. We kept testing, iterating, and perfecting until we felt ready to bring amazing mattresses and bedding to the masses.
It’s All in the Name
alls-well: A feeling of physical and emotional comfort, both of gratitude and grounded perspective during the tough times, when the stars align and all feels right in the world.
March 2018
Accessible Home Luxury
We brought design sensibility to the masses. The Tastemakers Bedding Collection - bedding sets inspired by four design industry experts who we admire - launched this month, furthering our commitment to luxury for all.
All hail the Supreme Queen
To kick-off the launch, we celebrated the brand launch by re-naming the king-sized mattress the “Supreme Queen” in honor of all women who deserve the highest honor.
Friends with Benefits
We officially launched on Hayneedle, our go-to source for stylish indoor and outdoor living, and Jet.com, our one-stop shop for curated, stylish city living.
Launched The
Ground Floor
What paint color is best for bedrooms? What does your sleep position say about you? Five ways to turn your bed into a cloud. We launched our blog, The Ground Floor, to answer these pressing questions and more.
April 2018
Allswell x Kelsey Montague
In April we gave the streets of New York the royal treatment with the help of renowned graffiti artist, Kelsey Montague. (She’s the artist behind Taylor Swift’s Insta-wings.) The wall mural invited passersby to pause for a photo op and celebrate their inner Supreme Queen.
P.S. The original sketch was created by Arlyn, our president.
Giving thanks
From Day One, we’ve been incredibly grateful to our fans and customers. In fact, Arlyn hand-wrote thank you notes to the first 250 Allswell customers.
Relentless Perfection
We won't sleep until we've made the best mattress at the best price. With this commitment in mind, we began planning for an exciting launch in the fall...
May 2018
#BanTheBrunch
On Mother’s Day, we empowered moms across the country to ask for what they really wanted on Mother’s Day – a relaxing day in bed, and created widespread conversation around #BanTheBrunch.
June 2018
Top-secret testing
After months of testing and sampling, the very first Allswell arrived at Arlyn's apartment. (White glove service, included.)
Welcome, Cynthia
Cynthia Rowley joined our board and we couldn't be more thrilled to welcome the iconic designer. Known for being fearless when it comes to taking risks or distrupting a category, we admire her as much for her ability to inspire and delight through her whimsical collections as for her boot-strapping mentality.
team bonding
Warm weather + new team members meant rooftops for all.
July 2018
Allswell Down
the Aisle
Brides Magazine named The Luxe Hybrid in a roundup of best mattresses to buy online.
Plus two members of the Allswell family got married.
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August 2018
Allswell x The Wing
We spread Allswell to Camp No Man’s Land by sending 500 custom sheet sets to The Wing’s inaugural summer camp, and effecitively realized our life-long dream of attending sleep away camp.
books in bed
What's better than curling up in bed with a great book? Nothing. We launched our #AllswellBookClub this month and the recommendations rolled in.
Moving on up
The Allswell team moved from one office on Floor 5 to two offices on Floor 9. (Now we can see the Chrysler Building - if we squint.)
September 2018
Staying In is the New Going Out
It's official: No (weekend) plans are the best plan. Turns out you're not alone in wanting to shut out the world and spend the day (and night) in bed. Arlyn, our Brand President, joined the cultural conversation surrounding the popularity the “homebody trend,” citing uncertain political environment and growing participation in the wellness movement as reasons for staying in [bed]. We're here for you.
Labor Day, indeed.
Summer's unofficial end brought our biggest sales day to date.
Labor Day, indeed.
Summer's unofficial end brought our biggest sales day to date.
Paying it forward
A crew of Allswell associates offered assistance to victims of Hurricane Maria living in Puerto Rico by donating mattresses and other supplies.
October 2018
Introducing the Allswell
After months of product testing (and retesting), we introduced our disruptively-priced mattress, The Allswell. Our newest namesake mattress features innovative technology and all of the luxe quality we're committed to, with a decidedly un-luxe price tag.
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#girlboss
Have you met Arlyn, our fearless leader? She’s the mind behind Allswell’s mission - and name. She’s also an incredible country singer. #NationalBossDay
new mattress, new site
Not only did we launch The Allswell, our site got a facelift too.
Two Men and their Daughter
We believe everyone deserves to feel Allswell and launched an ad that showcases #loveislove.
November 2018
30 Days of Allswell
We came up with 30 reasons (and ways) to stay in bed and get cozy in honor of National Sleep Comfort Month.
#BedtoBallot
Normally we advocate for staying in bed. But, for the Midterm Election, we launched a socially-led, culturally-relevant campaign to get OUT and VOTE on Election Day.
hi, Neighbor
Allswell opened its first retail shop-in-shop at Neighborhood Goods, a department store with a story in Plano, TX where content meets commerce. (P.S. It's the first of its kind.)
December 2018
Luxe For All
Our Luxe Mattress came back in stock, and proves it's still a fan favorite. (Pssst, the waitlist grew into the thousands.)
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An Allswell Holiday
We gathered the team for our first annual Allswell Holiday Jam. Turns out tacos + karaoke are natural bedfellows.
Vacation Vibes
After a busy 2018, the Allswell team settled in for a long winter's nap...or spa, or travel, or party.
January 2019
Ellen Hearts Allswell
Be kind to one and other, and sleep well. Ellen named The Allswell in a round-up of her favorite things.
view the listAllswellness month
New Year, new wellness routine. From sleep tips to how to upgrade your plant game, we tapped some of our favorite wellness warriors to share how they planned to stay well in 2019.
SHARING ALLSWELL
2019 Resolution No. 1: Spread Allswell. We kicked off the year by donating hundreds of mattresses to those in need across the United States.
February 2019
Welcome to Our (Tiny) Home
Good things come in (exquisitely-designed) tiny packages. We kicked off our multi-city tour in the Allswell Tiny Home. Follow along on our adventures here, and plan to visit us on the road.
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the tiniest house party
Bon appetit! Editors, influencers and fans sipped and snacked on seriously tiny bites in our Tiny Home.
best in class
Sleepopolis named The Allswell as the best hybrid mattress. (Why, thank you.)